THE EFFECT OF PROMOTION, QUALITY AND PRICE ON DECISIONS PURCHASE AT THE ONEJAYA77 CLOTHES STORE

Authors

  • Evi Meidasari Universitas Mitra Indonesia
  • Agung Rachmadi Universitas Mitra Indonesia
  • Senna Enzovanni Universitas Mitra Indonesia
  • Hero Desyantama Universitas Mitra Indonesia

DOI:

https://doi.org/10.61252/fjeb.v2i1.76

Abstract

Society needs to dress up and dress is very advanced and follows the world fashion trends, so
that big people's desire to follow the development and style of dress according to the fashion
new trends. This study was to determine how much influence arising from each variable that is
promotion, quality, and price is in the independent variable.
Based on partial analysis, it turns studies show that all the independent variables were
examined in this study have a positive effect on the dependent variable, the variable is evident
in the promotion, quality and price have a positive influence on the dependent variable is
purchase decisions on ONeJaya77 Clothing Stores Bandar Lampung , Simultaneous testing, it
turns out the results of the study prove that all the independent variables (Promotion, Quality,
and Price) simultaneously have significant influence on the dependent variable, namely the
purchase of the store purchasing decisions ONeJaya77 clothing Bandar Lampung

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Published

2023-01-01

How to Cite

Meidasari, E., Rachmadi, A. ., Enzovanni, S. ., & Desyantama, H. . (2023). THE EFFECT OF PROMOTION, QUALITY AND PRICE ON DECISIONS PURCHASE AT THE ONEJAYA77 CLOTHES STORE. FLURALIS : Faletehan Jurnal Ekonomi Dan Bisnis, 2(1), 33–44. https://doi.org/10.61252/fjeb.v2i1.76

Issue

Vol. 2 No. 1 (2023)

Section

Manajemen Pemasaran

License

Copyright (c) 2023 evi22 evie, Agung Rachmadi, Senna Enzovanni, Hero Desyantama

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.