ANALISIS PENGARUH MANAJEMEN OPERASIONAL TERHADAP PRODUKTIVITAS UMKM DI TANJUNG SELOR, KALIMANTAN UTARA

Abstract

UMKM in Tanjung Selor, North Kalimantan, face challenges in operational management that affect their productivity. This study aims to analyze the influence of operational management on the productivity of UMKM in the region. Using a qualitative approach with a case study method, data was collected through in-depth interviews, surveys, and direct observation. The results show that structured operational management has a positive effect on increasing UMKM productivity, especially in the aspects of human resource management, production planning, and technology use. However, UMKM actors face challenges in the form of limited financial resources, managerial knowledge, and access to technology. The implication of this research is the need for increased managerial training, better access to financing, and wider adoption of technology to improve the efficiency and competitiveness of UMKM in Tanjung Selor.